Coinbase recently launched the 12 Days of Coinbase event as part of the Holiday Season. The event will provide daily announcements in line with the exchange’s plans to improve customer experience on the platform and to make cryptocurrencies available to everyone. On the 10th day of the event – December 19th – the exchange launched an earning program aimed at rewarding users for learning about cryptocurrencies. The program has been dubbed ‘Coinbase Earn’ by the exchange.
About Coinbase Earn
Although the program will first be available on an invite-only basis, it will allow users to earn crytocurrencies while learning about them in a simple and engaging way. Users will get to understand more about the specific digital asset’s utility and Coinbase will reward them with the same cryptocurrency to try it out. The exchange will first test out the program using the ERC20 token of Ox (TRX).
The team at Coinbase went on to add that with time, they will add more educational content as well as the ability to earn other cryptocurrencies as more users gain access to the platform.
Coinbase went on to explain why they decided to launch the rewards program.
In a survey of Coinbase customers and non-customers alike, we found that one of the biggest barriers preventing people from exploring a new digital asset was a lack of knowledge about that asset.
Many of the people we surveyed expressed a strong desire to begin learning about new and different crypto assets beyond Bitcoin, but didn’t know where to begin.
Earning While Learning about ZRX
With regards to learning about ZRX, Coinbase had this to say.
We give verified, invited users a series of useful tasks to complete from anywhere to earn digital currency. For this first set of tasks, funding is coming from the 0x external development pool, with 100% of the funds going directly to users.
In the future, we may experiment with other kinds of tasks from different types of senders, not necessarily always created by asset developers themselves. For example, there may be tasks paid in Bitcoin that aren’t sent by Satoshi Nakamoto!
What are your thoughts on Coinbase’s plans for a rewards program for its customers who wish to learn about various cryptocurrencies? Please let us know int he comment section below.
[Feature image courtesy of Coinbase.com]
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