Influencer marketing is one of the most productive marketing techniques due to the global reach. A big commerce report shows that 17% of companies use nearly half of their marketing budget on influencers. However, even as this growth continues, the existing platforms aren’t fully utilizing influencer services. The unnecessary regulations and censorship protocols deny content creators full returns on their content.
Stratus, a product of Apollo fintech, will redefine influencer options and give maximum benefits to their content. Apollo fintech CEO Stephen Mccullah announced that the platform has a phased launch, with the first phase launching this quarter.
Features on the platform include functionalities of Facebook, Twitter, Instagram, Telegram, Medium, Tiktok, eBay, Amazon, and many more. Due to its data protection policy and allowance for freedom of speech, influencers gain their content’s full benefits.
The influencers will enjoy maximized income in this blockchain social media ecosystem.
As the name suggests, the medium is a high ranking platform that gives extra options to influencers, including the VIP alternatives. These contents are highly rated, and the creator will choose to charge some amount to viewers.
The amount charged will be as little as $1 per viewer; therefore, many viewers will pay for the content. If the influencer has 1 million subscribers who pay $1, the creator might make close to $1 million. Regular youtube rates for 1 million views might be as little as $200 thousand. The difference between youtube rates and the VIP platform income is quite significant. In some cases, one influencer will make close to 10 times the youtube income.
Commissions on Product Service Endorsements
The platform will offer buy and sell opportunities akin to Amazon and eBay. There will be millions of stores and billions of products on the forum.
Influencers like bloggers and content creators will make good of the upcoming opportunities by endorsing their choice products. For every successful endorsement, content creators receive a percentage of the products sold. In many cases, they’ll make even 50% commissions on any sales through their link.
Most existing social media platforms give advertising options to users. These options come in the form of Facebook ads, youtube ads, or google ads. However, all the returns are small and limited in time.
Stratus will have direct advertising mechanisms that offer endless benefits to influencers. Content creators will enjoy all benefits of their content for years to come. Accessing the ads services will be simple, thus bringing user-friendliness and convenience to users.
Influencers have big followerships, and all trust their judgment on almost everything. They often get commissions for every product they review.
Stratus plans to offer good commissions to influencers who suggest Stratus to their followers. That includes video, image, or written content about Stratus posted on their websites.
Product Store Links
Content creators will also implant product store links in their videos. As viewers watch the videos, they’ll get the links that direct them directly to the product stores. The more people visit the product site, the bigger the commission on the influencers’ side.
One-click donations are some forms of direct links that allow donors to save their credit card information to ease future contributions. When enabled in video or other influencer content, the one-click features fastens payments.
Payment Options For Faster Payments
To make payments even more comfortable, Stratus introduces payment options in the system. One of the payment options will be similar to Paypal.
Since Stratus will be a global platform, it will feature payment in each currency, including Cryptocurrency. Moreover, Stratus has its currency, Apollo currency, to make payments even faster.
The Backing Technology
Stratus is a product of Apollo fintech and is centered in the Apollo blockchain. Apollo blockchain is the most advanced blockchain in the crypto world.
- Quantum Resistance- The world is soon migrating to quantum computing. Every computer program or system, not quantum enabled, will not survive the migration. However, since the Apollo blockchain is quantum-resistant, the Stratus ecosystem will survive the move.
- Adaptive Forging- Most blockchain technologies have tried to adapt this functionality without success. Apollo blockchain introduced the functionality to make sure the platform remains scalable. Adaptive forging allows the creation of blocks only when a transaction is underway. That means there’ll be enough resources for every transaction. The platform will assure that the Stratus ecosystem does not have any downtimes.
- Database level sharding- This technique breaks databases into small independent shards. Information stored in each fragment is independent and thus enhancing the scalability of the blockchain.
Due to the introduction of the Stratus ecosystem, influencers can maximize their incomes. The platform introduces a one-click donation that gives users direct links to credit card information. Moreover, the VIP platform allows users to earn directly from viewers and maximize their returns to almost ten times of current youtube returns.
Bloggers and influencers will make maximized returns on writing reviews and referrals to the Stratus ecosystem. Aside from giving earning opportunities, Stratus provides a direct payment platform to ease payments to influencers.
The backing technology is state-of-the-art, assuring influencers maximized incomes on their videos and ads. Since the platform is launching in the 3rd quarter of 2020, every influencer will soon enjoy the Stratus ecosystem’s benefits.